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Perhaps this is not news to those who are born in Metro Detroit and grew up here their entire lives, but at the same time, if one were to have traveled extensively, it is certainly an "eye-opening" experience.

Over the years, I've met dozens of tech entrepreneurs within the established company segment, as well as within the emerging company segment. An interesting trend that I've noticed centers around their demeanor about their businesses and their up-coming projects. It seems as though many who are from Metro Detroit and accustomed to this culture of "secrecy", will often prefer to be confidential about what they are doing. On the other hand, those who are "transplanted" tech visionaries from the West Coast, or East Coast, will quickly share their projects enthusiastically.

These observations aren't just limited to companies in the Online/Web/New Media industry. Somehow, there are still folks in this community who feel like 'underground secret agents' who are reluctant to say what they do, who they work for and so on, without a signed NDA. On the other hand, the "transplanted" tech entrepreneurs are excited for the opportunities to tell their stories, to make their 'elevator pitches', to share who they are and what they do.

According to many conversations with local tech entrepreneurs and VCs who have experiences out in Silicon Valley, or in North Carolina Research Triangle region, or from the New England area, the consensus appear to trumpet the importance of getting the word out ..... to socially spread the news virally .....

Whenever I am at any event, regardless of whether it is an Elcometer industry-specific event, or a technology users group conference, or a municipal board meeting, I am always happy to talk about what I do at Elcometer and what Elcometer does in the grand scheme of things. The Elcometer today is definitely not the same as the Elcometer I knew back in 2007. And the biggest difference is its stature and brand on an organic grass-root level.

Metro Detroit needs to shed its culture of "secrecy" moving forward, particularly among the new age tech community. There is too much positive momentum by hundreds and thousands of hard-working visionaries, including the team here at Elcometer, to help Michigan prosper into the new decade.