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It is truly refreshing when an old-school business like the paint and coating industry can still garner some Wow! factors. Yes, innovation is alive and well, here at Elcometer, and throughout the paint and coating industry.

The news is even sweeter when it involves one of our customers. IdeaPaint is a start-up paint manufacturing company. They make paint that can turn any coated surface into an erasable white-board. Just like most start-up companies, IdeaPaint founders were turned away and discouraged by many who said that such a proposition would be impossible. That is until they approached CAS-MI Labs in Ypsilanti, Michigan, who has been an Elcometer customer at least since 2004 if not earlier.

Link to story on CNN

CAS-MI Labs helped the IdeaPaint founders transform their dream into a reality, assisting them both technologically and financially. We are proud of CAS-MI Labs, as business partners, as well as fellow Michigan-based companies.

With the theme of innovation in mind, Elcometer will be debuting a brand new product right here on PaintTestStore.com in the next few days. So, check back soon and don't miss a thing.